Empowering Million-Dollar Businesses with…
Financial Clarity & Profitability Expertise.
Our mission is to empower million-dollar businesses with strategic financial controller services, financial clarity, and cash flow optimization. We partner with ambitious entrepreneurs and business leaders to maximize profitability, improve financial reporting, and develop sustainable growth strategies. By combining customized financial solutions with a deep understanding of your unique goals, we help turn challenges into opportunities, ensuring your business thrives in today’s competitive market.
Meet Our Team: We Drive Profitability for Million-Dollar Businesses
At OPC Team, we specialize in providing expert Controller Financial services and strategic financial solutions to million-dollar businesses. Rooted in the core values of integrity, innovation, and results-driven excellence, Oracle Profitability is dedicated to helping our clients achieve financial clarity, maximize profitability, and sustain long-term growth. Our team combines deep expertise with a collaborative approach, empowering business leaders to make informed decisions with confidence.
CEO, FINANCIAL CONTROLLER, & PROFITABILITY EXPERT
Cindy Ruelas
Cindy believes bookkeeping is more than just numbers—it’s a creative tool to drive profitability and success. With over 20 years of experience as a financial controller and profitability strategist, she helps businesses streamline financial processes, implement smarter systems, and build a foundation for long-term growth. Combining technical expertise with strategic insight, Cindy delivers tailored solutions, from managing payroll and bookkeeping to optimizing financial systems and empowering smarter decision-making.
Based in Phoenix, Arizona, Cindy works with clients nationwide, providing practical, results-driven strategies with a personal touch. When she’s not helping businesses thrive, she enjoys spending time with her husband and two puppies or taking her Corvette out on the open road.
PARTNER & BUSINESS DEVELOPMENT
Joe Ruelas
Joe believes that every great business has simple systems in place that help it run well. He’s a pro at creating those systems. He’s worked in sales and business development for over twenty years. And he brings experience from across industries like tech and geolocating to help our clients think differently. He believes in the work smarter not harder approach. Joe’s goal is to create systems that make your business run better. Joe is based out of Phoenix, Arizona and works with clients across the United, States.
STAFF ACCOUNTANT
Mary Stanley
Mary believes that no challenge is too big—or too small—to solve with the right strategy and determination. Starting her accounting career during a tough economic downturn, she gained expertise in cost reduction, cash flow management, and process improvements. With over 15 years of experience, Mary has excelled as an accounting manager and M&A specialist across industries. At Oracle Profitability, she uses her problem-solving skills to help clients streamline finances and achieve their goals. When she’s not working, Mary enjoys outdoor adventures with her two children, finding inspiration in their curiosity and joy.
STAFF ACCOUNTANT
Andrea Graff
Andrea believes every problem is solvable with a creative approach and an eye for detail. Starting as a receptionist at a CPA firm, she quickly transitioned into bookkeeping and built her own client portfolio. Andrea is proud of her work with nonprofits like The Boys and Girls Clubs of Central New Mexico, where her financial guidance secured impactful grants. Now based in Phoenix, Arizona, she helps Oracle Profitability clients streamline their finances and achieve their full potential. When she’s not working she enjoys cooking, fashion, and time with her family and young son.
Brand Storyteller & Writer
Crystaline Randazzo
Crystaline believes every brand has a story waiting to be told—a story that can inspire connection, clarity, and transformation. As the writer and brand storyteller at Oracle Profitability, she crafts meaningful narratives that highlight the value of financial strategies. Currently thriving in Italy, Crystaline embraces a nomadic lifestyle with her husband, savoring fresh pizza, quiet moments with a good book, and the companionship of her glamour cat. For her, storytelling isn’t just a profession—it’s a way of weaving together the threads of passion, travel, and connection.
Our Certifications
AIPB Certified Bookkeeper
Why Clients Choose Oracle Profitability
“Cindy restructured our administrative team, set more efficient processes in place, and created an enjoyable work culture for all. She found and corrected profit leaks and wasteful spending. She saved us tens of thousands of dollars. Cindy filed our PPP2 and received full forgiveness. She was also able to prove our qualification for ERC and hundreds of thousands of dollars we didn’t know we were entitled to receive. She is exceptionally well versed on new policies, programs, and procedures. There is nothing that has been asked of Cindy where she has not exceeded expectations. "
— -Richard Saldivar, TERIS Founder
Get to Know Our CEO & Financial Controller
My business gave me purpose, now I want to help you with yours.
Cindy Ruelas, CEO of Oracle Profitability, built her career on solving the kinds of challenges that keep business owners up at night. Early in her career at an accounting firm, she realized the entire company’s future relied on just five major clients. Losing one could have been catastrophic. Determined to make a difference, Cindy took the lead in creating systems that brought in new clients and optimized the firm’s profitability. She became fascinated by how smart, simple changes could transform a company’s trajectory.
But when Cindy was offered a partnership at the firm, she said no—a surprising move even to herself. “I realized I didn’t want to be limited to helping just one company,” she recalls. “I wanted to take what I’d learned and empower other business owners to succeed.” Taking a leap of faith, she and her husband started Oracle Profitability. For over 20 years, Cindy has helped million-dollar businesses streamline their finances, boost profits, and turn ambitious goals into reality.
Ready to start your path to profitability?
Book Your Discovery Session
We begin with a conversation. During this session, we’ll explore your business goals, uncover challenges, and identify the areas where financial clarity can drive the greatest impact.
Custom Strategy Development
Based on what we learn, we’ll create a personalized financial plan tailored to your specific needs. This ensures every solution is aligned with your goals.
Collaborative Partnership
As we implement your plan, we’ll provide the insights, tools, and guidance you need to make informed decisions and achieve lasting growth.