Empowering Million-Dollar Businesses with…
Financial Clarity & Profitability Expertise.
Our mission is to empower million-dollar businesses with strategic financial controller services, financial clarity, and cash flow optimization. We partner with ambitious entrepreneurs and business leaders to maximize profitability, improve financial reporting, and develop sustainable growth strategies. By combining customized financial solutions with a deep understanding of your unique goals, we help turn challenges into opportunities, ensuring your business thrives in today’s competitive market.
Meet the Team
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Cynthia Ruelas
CEO | Financial Controller & Profitability Expert
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Joe Ruelas
PARTNER | Business Development Lead
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Mary Stanley
STAFF ACCOUNTANT
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Andrea Graff
STAFF ACCOUNTANT
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Kimberly Etherton
STAFF ACCOUNTANT
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Crystaline Randazzo
WRITER & BRAND CONSULTANT
Our Certifications
AIPB Certified Bookkeeper
Why Clients Choose Oracle Profitability
“Cindy restructured our administrative team, set more efficient processes in place, and created an enjoyable work culture for all. She found and corrected profit leaks and wasteful spending. She saved us tens of thousands of dollars. Cindy filed our PPP2 and received full forgiveness. She was also able to prove our qualification for ERC and hundreds of thousands of dollars we didn’t know we were entitled to receive. She is exceptionally well versed on new policies, programs, and procedures. There is nothing that has been asked of Cindy where she has not exceeded expectations. "
— -Richard Saldivar, TERIS Founder
Get to Know Our CEO & Financial Controller
My business gave me purpose, now I want to help you with yours.
Cindy Ruelas, CEO of Oracle Profitability, built her career on solving the kinds of challenges that keep business owners up at night. Early in her career at an accounting firm, she realized the entire company’s future relied on just five major clients. Losing one could have been catastrophic. Determined to make a difference, Cindy took the lead in creating systems that brought in new clients and optimized the firm’s profitability. She became fascinated by how smart, simple changes could transform a company’s trajectory.
But when Cindy was offered a partnership at the firm, she said no—a surprising move even to herself. “I realized I didn’t want to be limited to helping just one company,” she recalls. “I wanted to take what I’d learned and empower other business owners to succeed.” Taking a leap of faith, she and her husband started Oracle Profitability. For over 20 years, Cindy has helped million-dollar businesses streamline their finances, boost profits, and turn ambitious goals into reality.
Ready to start your path to profitability?
Book Your Discovery Session
We begin with a conversation. During this session, we’ll explore your business goals, uncover challenges, and identify the areas where financial clarity can drive the greatest impact.
Custom Strategy Development
Based on what we learn, we’ll create a personalized financial plan tailored to your specific needs. This ensures every solution is aligned with your goals.
Collaborative Partnership
As we implement your plan, we’ll provide the insights, tools, and guidance you need to make informed decisions and achieve lasting growth.